Digital Marketing MSc – Online Course

Programme duration: approximately30 months(part-timeand online)
Upcoming starts: 11 Jan 2022 and 15 Mar 2022
Other awards: PGDip/PGCert

Digital marketing has revolutionised the global business landscape. Innovative digital techniques have allowed companies to reach global audiences instantaneously creating an exciting, fast paced and competitive marketing environment. 

What is digital marketing?

As the world gets more used to living life online, digital marketing is one of the most proficient and effective tools in a business’ arsenal for engaging customers and securing sales of products or services. All of the biggest businesses in the world harness digital marketing to catch the attention of a target audience and to get their brand noticed by all the right people.

Modern digital marketing encompasses a number of different areas such as SEO strategy, Pay-Per-Click (PPC) advertising, content marketing and PR campaigns – all of these disciplines form an overall digital marketing approach that connects businesses with their audiences in increasingly innovative ways. Obtaining a position at a digital marketing agency or as a digital marketer is more often than not a matter of combining experience and education to get started on a marketing career path.

About the programme

This programme will take advantage of the most current theory and practice to explore the key aspects of the digital marketing environment and how it has influenced marketing strategy. It will consider how digital marketing fits in with traditional marketing theories and practices and consider what future trends in digital marketing will look like.  

Students will be equipped with the specialist knowledge and professional skills to become outstanding digital marketing managers, either in their current employment or when forging a new career in the field of marketing. 

The curriculum combines essential digital marketing elements such as consumer behaviour, digital communications, social medial marketing, and brand creation and management with core business skills. These are tailored to the needs of marketing practice, including leadership, data and financial management, marketing and business ethics and corporate social responsibility.    

Download a prospectus for more details on this programme including module information. 

Structure and entry awards

This programme consists of the following modules. You are required to complete 180 credits to achieve a full Master of Science (MSc), 120 credits to achieve the postgraduate diploma (PG Dip) and 60 credits to achieve the postgraduate certificate (PG Cert).  

  • Digital Marketing Strategy and Practice (15 credits)  
  • Becoming a Leader (15 credits)  
  • Ethical and Sustainable Business Practice (15 credits)  
  • Finance and Data Analysis for Managers (15 credits)  
  • Consumer Behaviour (15 credits)  
  • Digital Communications and Social Media Marketing (15 credits)  
  • Brand Creation and Management (15 credits)  
  • Research Methods (15 credits)  
  • Dissertation (60 credits) 

For more information on the modules, including syllabus and learning outcomes, please download our programme booklet

Entry requirements

All applications will be considered on a case-by-case basis. If you want to discuss your previous qualifications and experience before applying, please contact us now via LiveChat.

Applications should possess either: 

  • A minimum of a 2:1 class degree in an appropriate subject, equivalent to a UK bachelor’s degree; or 
  • Professional work experience in a related field and/or other prior qualifications will be considered on a case-by-case basis. 

All applicants must provide evidence that they have an English language ability equivalent to an IELTS (academic) score of 6.5.

If you don’t have an IELTS or equivalent certificate, you can take our free online English test to assess your proficiency. You don’t need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in, any of these countries.

Fees and funding

MSc: £18,000
PGDip: £12,000
PGCert: £6,000

All applicants during the 2021/22 academic year will receive a 15% Executive Scholarship, reducing the total fees to:

MSc: £15,300
PGDip: £10,200
PGCert: £5,100

These fees* are fully inclusive of all costs, including all teaching materials, core textbooks, assessments and resits.   

Scholarships and discounts

In addition to the Executive Scholarship, you may also be able to benefit from the following scholarships and discounts:

  • Regional Scholarships of up to 15%. To find out the scholarship offered in your region, please make an enquiry now
  • 10% discount for University of Liverpool alumni
  • 5% discount for up-front full tuition fee payment 

Further support

We aim to make it as easy as possible for you to cover the costs of your studies. You could benefit from:

  • Simple monthly payment plan provided to spread the cost over the duration of study 
  • Students living in England may be eligible for a postgraduate loan to cover some of the programme cost. 

Please speak to our admissions team for more details of fees, scholarships, discounts and support.

*All tuition fees shown are net of any applicable sales tax payable by you in your country of residence. Where we are required to add sales tax at the local statutory rate, this will be added to the tuition fees shown and confirmed.

Applying

Apply for this course by completing a simple online form

In order to apply, you will need to provide copies of the following supporting documentation: 

  • School or college transcripts/certificates 
  • University transcripts and certified translations if applicable 
  • Degree certificates 
  • Evidence of English language proficiency (EU and international applications only) 
  • Personal statement 
  • An up-to-date CV. 

Acknowledgement of your application

The admissions team will acknowledge receipt of your application and will pass it to the Department Head and/or appropriate academic department(s) for consideration.

Students with disabilities

We welcome applications from students with disabilities and consider them on the same academic grounds as those of other students. If you have a disability, medical condition and/or support needs it is important that you inform the University so that you receive appropriate support.

Deadlines

We have start dates throughout the year with regular application deadlines. As an applicant, you are encouraged to apply in good time, particularly if you have special needs.

Career prospects

Graduates will be equipped with the knowledge, skills, awareness and confidence to be highly effective managers and digital marketing professionals able to influence organisational strategy and practice. After completing this programme, you will be able to develop your existing marketing career, move into a role within the digital marketing sector or work within a general management position.

Virtual Open Week video

We recently recorded a short video for our Virtual Open Week in which Dr Gary Brown discusses the online postgraduate programmes the Management School at the University of Liverpool offers, including who the programmes are for, what you will learn as a student, and how taking one of the qualifications can help to develop your skills and career.

As part of the video, an overview of each programme is also presented by the programme’s Director of Study. Digital Marketing MSc is presented by Dr Victoria McCall at 05:42.